Horror Promotion

A clever and fun way to promote Horror at a local library could focus on the success of the 2017 It film adapted from Stephen King’s novel. There are a few benefits from highlighting this work in particular, one is that Stephen King is a well-known name, even to non-readers and they might be willing to try a name they are familiar with. There is also the sequel to the 2017 film, which features a Hollywood Star-filled cast that is sure to bring attention on its release in October, which is when I would run this promotion. Integrated advisory is at the heart of this little marketing campaign since the King novel has two successful film adaptations along with the novel, the invitation into the patron is to enjoy all forms of It as a gateway into the horror genre as a whole. To actually market the book, which heavily features a library, I would mimic a scene from the novel where the protagonists see balloons appear around the library. The balloons could say “I love (town name)” to mimic the book or be blank, but they would surely be noticeable in the stacks. This is a great way to promote the horror genre to adults without worrying about scaring their children. I’m sure a lot of children would love to take some of the balloons home too!